Heritage of Centuries | 2016 | No. 1 (5) | Olga Bychkova


Бычкова О. И.The Hero of Our Time: the Values in the Mirror of the Russian TV Series


© Olga I. Bychkova

Cand. Sci. (Economics and Management of National Economy), Assoc. Prof., Head, Department for the Scientific and Educational Projects and Programs, Southern Branch, Russian Research Institute for Cultural and Natural Heritage




Аbstract: The article analyzes the impact of the heroes of Russian TV series on the formation of the value basics of the TV-viewer’s worldview. The modern society interprets and summarizes information about the real everyday life via these value orientations.

Keywords: Russian TV series, protagonist, TV-viewer, values, everyday life.

Funding: This article was prepared as part of the state assignment by Southern Branch of the Russian Research Institute of Cultural and Natural Heritage, research theme 18.1 “Value-regulatory approach as the basis for the implementation of regional cultural policy”.

Article information: Received on Mart 14, 2016, signed by the print, volume 1 / 2016 on April 15, 2016, published on April 29, 2015.

Full bibliographic reference to the article: Bychkova, O. I., Geroy nashego vremeni: tsennosti v zerkale rossiyskogo teleseriala (The Hero of Our Time: the Values in the Mirror of the Russian TV Series), Nasledie Vekov, 2016, no. 1, pp. 48-53. http://heritage-magazine.com/wp-content/uploads/2016/04/2016_1_Bychkova.pdf. Accessed Month DD, YYYY.




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